Brand Guidelines
Resources to represent Vamos consistently and accurately
Logo
The Vamos logo is a momentum mark — an abstract arrow that embodies 'vamos' (let's go). It represents pure forward motion.
Primary logo — mark + wordmark side by side. Use when space permits.
Brand Colors
Use these colors when creating graphics or matching brand identity in your content.
Primary Colors
Ink (Black)
Background (White)
Surface Colors
Warm Neutral
Border
Usage
Do's
Brand Name
Always refer to us as Vamos with a capital V. Avoid variations like "VAMOS" or "vamos app".
Clear Space
Maintain clear space around the logo equal to the height of the momentum mark to ensure proper visual breathing room.
Color Usage
Use dark variants on light backgrounds and light variants on dark backgrounds. The mark should only appear in black or white.
Don't
- Stretch or distort the logo
- Rotate or flip the momentum mark
- Add effects like shadows or gradients
- Use colors other than black/white
- Reduce the mark below 24px
- Add elements around or inside the mark
License
By downloading or using these assets, you agree to a limited, revocable, non-exclusive, non-transferable license. Promotional use always requires permission.
Permitted without prior written permission
- Editorial: News, reviews, blog posts, podcasts (for identification only)
- Educational: Tutorials, guides, presentations (factual, non-promotional)
- Social media: Discussing or sharing (no endorsement implication)
- Linking: Unmodified logo to link to yovamos.com
Requires prior written permission
- Promotional/commercial: Advertising, marketing, sponsorships, paid content, merchandise
- Branding use: Product names, logos, app icons, domains, social handles
- Modified use: Any alteration, animation, stylization, or derivative
- Endorsement: Any suggestion of Vamos' approval or affiliation
Contact hello@yovamos.com for permission requests.
Full terms in our Terms of Service. Vamos may revoke this license at any time and may require removal of the Marks at its discretion.